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Satisfaction of I. ČLTK Praha competitive players with club services
Čechová, Karolína ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
Title: Satisfaction of I. ČLTK Praha competitive players with club services Objectives: The aim of this diploma thesis is evaluation of I. ČLTK competitive players satisfaction with club services. Then were proposed recommendations that should lead to services optimization and higher satisfaction of competitive players. Results will be presented to club management. Methods: In this research were used interviews with club management, coaches and players and then primary method of data collecting - written questionnaire. The final version of questionnaire was made after many editing, consultations and questionnaire testing especially for environment of this tennis club. Results: Results of research are presented in analytic part of this thesis in classification crosses, graphs and charts. Based on acquired data and interviews with players were proposed recommendations for I. CLTK Praha management, that should lead to quality improvement of provided services and also to higher satisfaction of I. CLTK Praha competitive players. Keywords: tennis, sport service, customer, quality, research
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Research of member's satisfaction with quality of services in dance school B-Original Prague
Emr, Tomáš ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Research of member's satisfaction with quality of services in dance school B-Original Prague. Objectives: The main objective is to determine member's satisfaction with offered sport services. Results were used to make proposal for improve offered services. Methods: Methods, which were used in this thesis, are based on theoretical knowledge, matching with the topic. During the satisfaction research was used quality research group interviews. Results were interpreted by summary protocol. Based on this results was made level of member's satisfaction how organization functions. To gain basic information about running dance school B-Original was made half - structured interview with the owner. Results: Based on marketing research we can state, that dance school B-Original has thanks to high quality services big amount of satisfied members. Proposals for improvement were shown to managers of dance school and they should make situation in dance school even better. Key words: sport service, customer satisfaction, dance school, group interviews, marketing research
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Research of customer satisfaction in Prague gyms focused on kettlebell exercises
Rýc, Tomáš ; Pecinová, Markéta (advisor) ; Janák, Vladimír (referee)
Title: Research of customer satisfaction in Prague gyms focused on kettlebell exercises Objectives: Main goal of the Bachelor thesis is to find out the customers'satisfaction regarding group sessions and other services provided by Železná koule gyms. Based on information gained from customers' feedback, recommendations for the improvement of Železná koule operations have been prepared. Methods: In terms of work there was a quantitative research based on electronic survey. Research results were collected and shown through pie and bar charts. Results: The research shows that the clients are satisfied with the services provided by both Železná koule gyms in Prague. In areas where Železná koule was shown to require improvement many solutions have been proposed for the benefit of the owner. Keywords: sport service, marketing research, clients, surveys
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Customer satisfaction with the services of Wellness fitness centre Hany Bany
Suchánek, Jiří ; Pecinová, Markéta (advisor) ; Ruda, Tomáš (referee)
Title - Customer satisfaction with the services of Wellness fitness centre Hany Bany Target of work - To obtain marketing information about customer satisfaction with services in Wellness fitness centre Hany Bany and further use of this information to give recommendation to increase quality of provided services. Methods - The whole work is framed on base of theory consisting on matters of satisfaction in the first place. For target of work - finding degree of customers' satisfaction with services of the centre - the marketing research contains questionnaire and semi-structured interview with centre owner. Respondents' answers are shown in graphs and descriptions. Results - Found data provides owners of the centre inherent information of customer satisfaction with services of the centre, point strong and weak parts of the centre and information about customer opinions. This bachelor thesis is important material which contains not only evaluation of customer satisfaction but also some recommendation for improvement of current situation of the centre.
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Satisfaction of I. ČLTK Praha competitive players with club services
Čechová, Karolína ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
Title: Satisfaction of I. ČLTK Praha competitive players with club services Objectives: The aim of this diploma thesis is evaluation of I. ČLTK competitive players satisfaction with club services. Then were proposed recommendations that should lead to services optimization and higher satisfaction of competitive players. Results will be presented to club management. Methods: In this research were used interviews with club management, coaches and players and then primary method of data collecting - written questionnaire. The final version of questionnaire was made after many editing, consultations and questionnaire testing especially for environment of this tennis club. Results: Results of research are presented in analytic part of this thesis in classification crosses, graphs and charts. Based on acquired data and interviews with players were proposed recommendations for I. CLTK Praha management, that should lead to quality improvement of provided services and also to higher satisfaction of I. CLTK Praha competitive players. Keywords: tennis, sport service, customer, quality, research
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Application of the theory Service-Profit Chain on the example of sport event Gigathlon Czech Republic 2016
Svárovský, Vojtěch ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Application of the theory Service-Profit Chain on the example of sport event Gigathlon Czech Republic 2016 Objectives: The main objective of this thesis is application of the theory Service-Profit Chain on the example of sport event Gigathlon Czech Republic 2016. Another partial task is to evaluate the internal and external environment of the race Gigathlon Czech Republic and on the basis of data analysis to determine the suggestions and recommendations for improvement that will be passed to race organizers. Methods: Using the theory of Service-Profit Chain and its individual parts, the sport event Gigathlon Czech Republic 2016 is analyzed. Data concerning internal environment of the event are obtained using methods of semi-structured interview with the main event organizers. To analyse the external environment is used the online questionnaire distributed among the participants of the race. These methods are supplemented by own participant observation during the sport event. Results: After application of the theory of Service-Profit Chain on the example of Gigathlon Czech Republic in 2016 it is not possible to fully confirm all the supposed relationship between different parts of the chain. Despite the fact that the internal environment and services do not completely correspond to the ideas...
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Research of member's satisfaction with quality of services in dance school B-Original Prague
Emr, Tomáš ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Research of member's satisfaction with quality of services in dance school B-Original Prague. Objectives: The main objective is to determine member's satisfaction with offered sport services. Results were used to make proposal for improve offered services. Methods: Methods, which were used in this thesis, are based on theoretical knowledge, matching with the topic. During the satisfaction research was used quality research group interviews. Results were interpreted by summary protocol. Based on this results was made level of member's satisfaction how organization functions. To gain basic information about running dance school B-Original was made half - structured interview with the owner. Results: Based on marketing research we can state, that dance school B-Original has thanks to high quality services big amount of satisfied members. Proposals for improvement were shown to managers of dance school and they should make situation in dance school even better. Key words: sport service, customer satisfaction, dance school, group interviews, marketing research
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Marketing mix of a new emerging sports facility
Brichcín, Matouš ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing mix of a new emerging sports facility Objectives: The primary objective of this work is to formulate the draft of an emerging sport facility and build its marketing mix, which represents a set of necessary arrangements for the implementation of marketing strategy aimed at achieving the business plan. Methods: For the development of this work was used qualitative research method in the form of a structured interview with open questions, which was carried out with representatives of the three facilities providing similar services. Based on these interviews, together with the quantitative method of written inquiries, applied to a sample of potential future customers was created the SWOT analysis model for this emerging facility. These methods, along with the method of competition analysis using Porter's five forces model and PEST analysis of external influences, played a key role in shaping the actual marketing mix. Results: Researches in this work confirm that the target group of respondents is really interested in development of a new sport facility. The analysis in this work points to the potential threat that could threaten the implementation of the project. Thanks to these findings, it is possible to be prepared for these possible dangers and threats in time, or to try to prevent...
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